Branding, Packaging, Art Direction
Starcom didn’t have an awareness issue. The company had a what-do-you-stand-for issue. When you’ve been an authority in the media universe since Leo Burnett first came on the scene, your expertise shouldn’t be easily lost in a jungle of media jargon or in the cyclone of changing marketing technology. You should come across as the leader you’ve always been. If you’re a century-old consultative business, your company needs to look like it.You need to show the world you have a point-of-view that no one else has. But how do you establish that when your industry, by definition, is always evolving? You do it with an understanding of yourself that never wavers, but an understanding of the moment that’s constantly adjusting its aperture to reinvent your partners’ businesses.
AGENCY: Helms Workshop