Branding, Packaging, Art Direction
Offering over 30 at-home tests ranging from Food Sensitivity to Thyroid, Heart and Metabolism, Everlywell empowers people to take control of their health by making lab testing easy to access, understand and afford. Since its founding, more than one million people have used Everlywell’s tests to harness science for self-discovery, gaining vital insights and better health.With expansion on the horizon, adding traditional retail stores to their direct-to-consumer online sales model, Everlywell tapped our team to develop a versatile packaging system that would succeed in both markets. We worked closely with company leadership to identify opportunities to improve performance in packaging architecture, structure and design across the entire product portfolio. The resulting brand redesign achieves a clearer and more compelling presentation for shoppers, whether they’re standing at the shelf or shopping on their phone.
AGENCY: Helms Workshop