Project
Uncle Chicken's
Deliverables
Branding, Packaging, Art Direction
We worked hand-in-hand with Whiskey Myers and Bespoken to craft an unmistakable brand identity. And it all started with a name. We covered all kinds of Whiskey Myers inspirations, from musical nomenclature to Texas ghost towns before ultimately landing on a name inspired by a raucous friend of the band: Uncle Chicken’s Sippin Whiskey. The band’s stories are one of a kind, and the mysterious Uncle Chicken character became the perfect emblem of the Whiskey Myers attitude. To bring the story to life visually, we covered the brand in woodblock illustration and gooey, psychedelic type — a perfect tie-in to the band, their recent releases, and where they’re headed down the road. The psychedelic scenes and the neo-Western merchandise brought life to this one-of-a-kind bourbon on Whiskey Myers’ latest 23-city tour. If you caught a show, you might’ve heard whispers rumbling through the crowd: “Who Brought Uncle Chicken?!”
AGENCY: Helms Workshop
Project
Uncle chicken's
Deliverables
Branding, Packaging, Art Direction
We worked hand-in-hand with Whiskey Myers and Bespoken to craft an unmistakable brand identity. And it all started with a name. We covered all kinds of Whiskey Myers inspirations, from musical nomenclature to Texas ghost towns before ultimately landing on a name inspired by a raucous friend of the band: Uncle Chicken’s Sippin Whiskey. The band’s stories are one of a kind, and the mysterious Uncle Chicken character became the perfect emblem of the Whiskey Myers attitude. To bring the story to life visually, we covered the brand in woodblock illustration and gooey, psychedelic type — a perfect tie-in to the band, their recent releases, and where they’re headed down the road. The psychedelic scenes and the neo-Western merchandise brought life to this one-of-a-kind bourbon on Whiskey Myers’ latest 23-city tour. If you caught a show, you might’ve heard whispers rumbling through the crowd: “Who Brought Uncle Chicken?!”
AGENCY: Helms Workshop
